Actively serve clients within the scope of their licensure
Value education, research, and disciplined thinking over tactics
Understand the distinction between institutional education & client-specific advice
Are seeking professional alignment, not promotional opportunity
A request for additional background information
An informational conversation to clarify alignment and expectations
Direction to relevant public or member-only educational material
Respect the Institute’s role as an educational and research-based organization
Apply Institute education independently within their own licensed practice
Maintain professional and regulatory responsibility for all client interactions
Avoid representing Institute education as individualized advice or endorsement
Promote specific strategies, products, or outcomes
Replace formal education, licensure, or certification
Serve as a sales or recruiting mechanism
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